Priatta

OUR SOLUTION

Device Aware Firewall

The Device Aware Firewall is the next era of firewalls. 100% in the cloud, Priatta's Device Aware Firewall uses patent pending DeviceDNA technology powered by machine learning to discover, classify and protect Internet connected devices.

Discovery

Continuous awareness of what is connected

Classification

Dynamic profile of what devices should do

Protection

Automatic control of what devices may do

Today's security doesn't address the massive explosion in types of devices connected to enterprise networks:

Unprecedented scale - millions of devices with countless operating systems
Closed and non-extensible - many devices have no ability to run software agents
Unmanaged and independent - no thought to common management

That's why Priatta's Device Aware Firewall uses DeviceDNA technology powered by machine learning to identify all devices and understand precisely what each one does. This deep understanding of device activity is then applied across the cloud to immediately identify and control all instances of that same device across the globe.

That's why Priatta's Device Aware Firewall uses DeviceDNA technology powered by machine learning to identify all devices and understand precisely what each one does. This deep understanding of device activity can then be applied across the cloud, to immediately identify and control all instances of that same device across the globe.

Features and Benefits

Features	Benefits
Advanced DeviceDNA technology powered by machine learning	Automatically identify and classify devices for real-time protection via policy or operator decision
Real-time visibility and protection from a single pane of glass	Know what is connected to any network at anytime from anywhere
Detailed flow visibility for every connected device	See what each connected device is doing
Instantly block Internet flow for any device	Block compromised or unauthorized devices with one click
Centralized policy management	Define and enforce policies across all locations
100% cloud-based	Minimize risk of new devices with cloud-scale machine learning and classification
Agentless	No need to install software on endpoint devices which is nearly impossible for IoT
Hardware / Software-free	No need to buy, install or maintain on-premise appliances which saves time, money and headaches
Decryptionless technology	No managing keys or risking privacy associated with SSL decryption and inspection

OUR TECHNOLOGY

Two transformative technologies brought together

DeviceDNA

Priatta uses patent pending device DeviceDNA technology powered by machine learning to continuously monitor Internet traffic and dynamically identify new devices. Inspired by DNA science (a concept of genetic genealogy which uses DNA to identify and infer genetic relationships), our process:

Transforms Internet traffic from connected devices into digital strings
Uses these strings, like DNA profiling, to identify known and unknown devices
Automatically and instantly provides visibility and control over all devices based on shared device lineage

Bottom line: Only Priatta mitigates the risk of both known and unknown devices in real-time

Cloud-native

Priatta's 100%-cloud approach provides instant identification of any given device across networks. Truly multi-tenant, but with a shared classification database, Priatta provides real-time control while also maintaining customer privacy. In addition, Priatta's cloud eliminates legacy hassles:

Cloud-speed technology advances with no local hardware, software or agents
Virtually unlimited scaling capacity with global redundancy and availability
"Single pane of glass" from any Internet connection

Bottom line: Device recognition is immediately applied across the cloud, for real-time control

Bottom line: Only Priatta mitigates the risk of both known and unknown devices in real-time

Bottom line: Device recognition is immediately applied across the cloud, for real-time control

This powerful combination of DeviceDNA technology powered by machine learning and cloud-native approach enables a solution that is:

Agentless

Identifies, classifies and protects devices without installing agents

Secure

Provides classification and control without the privacy risks of SSL decryption and inspection

HW/SW Free

Saves time, money and headaches with no on-premise appliances to buy, install or maintain

Which solves a problem that is simply too big for existing solutions in terms of volume, variety and vulnerability:

Volume - Gartner recently reported, "by 2023, the average CIO will be responsible for more than three times as many endpoints as this year"
Variety - Internet-connected devices are built for many purposes with little commonality, no management, and no way to run agents
Vulnerability - There is no way to ensure that all devices are behaving as expected and not as compromised points for enterprise access, vehicles for data theft, or weaponized for network attacks

OUR COMPANY

About Priatta Networks

Priatta's founders have recognized that three megatrends are dramatically changing the enterprise security landscape.

Internet-connected devices

The number and variety of Internet-connected devices are rapidly expanding

Cloud is the new normal

Enterprises are increasingly migrating to scalable, cost-efficient cloud computing infrastructure

Artificial Intelligence

Advances in Artificial Intelligence research are enabling revolutionary new solutions

The combination is certain to present unimaginable opportunities but also unthinkable dangers. Billions of devices. All connected to the Internet. All potentially vulnerable to sophisticated AI-enabled attacks.

With expertise ranging from programming NASA robots (arguably the first connected devices) to pioneering SD-WAN technology, the founders developed patent pending DeviceDNA technology powered by machine learning and the world's first 100% cloud Device Aware Firewall

Leadership

Scott Hankins

Co-Founder & Chief Executive Officer

Recognized entrepreneur and innovator, Scott was the founder and CTO of Pertino Networks (sold to Cradlepoint) where the emergence of cloud computing inspired the idea to build flexible, private, overlay networks and what came to be known as SD-WAN.

Prior to starting Pertino, he developed core networking technology and ran the deep packet inspection teams at Packeteer and BlueCoat. Scott began his career building robots for NASA before coming to Silicon Valley for some excitement.

Over his career, Scott has been granted 11 patents in networking, deep packet inspection and cloud systems.

Scott has an MS, EE from Stanford University and a BS, CS from the University of Texas at Arlington.

Tom Geisler

Co-Founder & Chief Operating Officer

Accomplished company builder and business leader, Tom most recently served as CFO of Kaleidescape, a high-end media server company. During his 10 years with Kaleidescape, he also headed IT, HR, Manufacturing, Technical Support and DevOps. He was instrumental in growing the company from a start-up to more than $50M, and transitioning the business from selling home servers that imported movies from discs to marketing a cinematic experience that included online selection, purchase and delivery of the highest quality studio licensed movies.

Prior to joining Kaleidescape, Tom held leadership positions at PalmSource ( and its predecessors Palm, 3Com and USRobotics) and NCR.

Tom has an MBA from Indiana University and a BS, CE from the University of Dayton, and has earned the CMA designation.

CONTACT

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